Well, got my first drive-by review on Amazon this week. Even better: it's probably by some dude on the alt-right! (read, Nazi sympathizer.)
Amazon has serious problems with its review system. Deep in the underbelly of the indie author world, there's widespread recognition that there exists a subset of internet trolldom that actively looks for stuff to slander. Some of it is the usual gamergate nonsense: men mad that popular books feature female leads. Some of it is political: MAGA-types and other neo-Nazis think their moment has come, and are looking to attack anyone and anything that doesn't fit into their blood and soil vision for America (read, America for the whites, and especially the christian males). And some of it is authors, who see a competitor in their category and try to damage its visibility.
Having worked professionally in the world of reviews, I know that this seedy underbelly of the internet is a constant problem for sellers and marketplaces alike. Just as Facebook and Twitter are now confronting how their platforms are used by neo-Nazis and other hate groups, so are Apple and Amazon. Now, in reality, long term, this activity doesn't in fact normally do much damage to a committed author/seller. Reviews come in time, and even a bad review is actually useful - people like to know the 'cons' of a work, and if most of the cons written come from the voice of someone who appears to have an axe to grind, people who read them are actually prone to then view the product more positively. Subconsciously, they think 'huh, that's all the criticism they've got? And are more likely to see what the deal is, maybe even give it a read.
Overall, reviews are widely known to be of limited value, and they're totally broken when it comes to pure monetary utility. The average product rating, once it has a sufficient number of reviews, is right about 4 stars. 4.2 is the number I used to hear as the typical average, back when I worked for a start-up in Silicon Valley. Which, incidentally, set up its business model around providing review widgets... and went under in just a few years. Businesses found that reviews are good to have (promote buyer confidence), but you have to actively moderate them and interact if you want real results. The cost of paying people to do that interaction must outweigh the benefits, though, because most - like Amazon - use mostly automatic filters that look for certain signals (use of swearing, posting contact information, stuff algorithmically tractable), and actively human-moderate only a select subset (flagged automatically or by users).
But for an independent author or merchant, the nature of the Amazon ecosystem (Apple likely works the same, I just have no experience there) disproportionately boosts the impacts of negative reviews, especially when a book has only a few to begin with. Amazon lives and breathes by getting shoppers to what they want to buy as quickly as possible. The ordering of search results (like with web searches) is extremely important. Amazon uses an algorithm (an equation, incorporating multiple signals/variables, like your and other similar buyers shopping history, as one example) to predict the all-important matter of relevance - whether the product is likely to be what the user is looking for. Using star ratings as a metric feeding the algorithm's decision about relevance means that a new author who gets hit by a drive-by review, is harmed more than a more established author.
I have to anticipate that my current steady stream of sales will drop off for a while, until other readers write reviews (and given what I'm seeing on Goodreads and hearing from my beta readers, they'll come and be solid), because of the newness of my book. Which is frustrating and demoralizing, when the apparent reason for the review is something non-pertinent to the actual product, like say the writer's politics.
I assert that the 2-star (why only 2? Makes a person seem like they are being reasonable. The alt-right understands propaganda. Thanks, Goebbels.) rating that prompted this blogpost (you can go look at it on Amazon if you would like) is politically motivated for the following reasons:
- Writer is anonymous, but clicking the 'Amazon Customer link' shows a review history and wish list oddly fascinated with fascism... and not in the proper 'how to kill this disease' kind of way. One praises a book about Hitler's bodyguard unit, the infamous 1st SS Panzer Division, as being 'unbiased'. That same term, or variations, is used by several reviewers of the book in question. Which is a long-used term by Third Reich apologists and Waffen SS fans intended to mean 'we don't go deep into the atrocities. Just stick to the tank-on-tank action, please). Other of his reviews are tied to the usual anti-liberal stuff alt-right types are into. Right wing 'libertarian' writers, fascist thinkers, and the like. I'm not into doxxing, but Anonymous and Antifa have shown these trolls do exist, intentionally target certain products and ya gotta point 'em out when you find them even if Amazon isn't likely to do anything about the issue.
- Writer offers no comment on specific aspects of what he disliked, just expresses hatred of the plot, pacing, characters, and cover - after asserting he made it halfway through the book. On one hand, I have to commend that level of tenacity. I can usually tell if I'm going to hate a book after the first chapter, which you can freely read right on the Amazon landing page. To go ~60,000 words into one before coming to that conclusion is either down to dedication (whatever the motive) or, well... let's just say that either reading comprehension is lacking, or he was really, really hoping Eryn would go back to 1944 and join the Reich.
- Use of the royal 'we' generally implies the writer has a specific audience in mind. Usually, when people invoke a vague generality like "We've seen this kind of thing before" they and their audience knows what the speaker means. That's the mark of a tribe member telling another tribe member in their own secret language that something they consider socially unacceptable is afoot. Those sorts of dog whistles are how white supremacy has remained a problem in society. Someone throws out a Nazi salute, you know where they stand. Harder when they use euphemisms and tribal appeals.
So why am I spending so much time detailing this? Perhaps, it is just an author's fragile ego reeling at a poor review, you might think. You are free to! Perhaps you are right. And yet... I have received immense amounts of criticism on my writing, non-fiction and fiction alike. This one stands out, in part because when I first started writing Bringing Ragnarok, I made choices that I knew would result in this happening. I was not at all surprised when I saw that review, or when (for market research, trying to figure out who does and doesn't like the work) I looked through his review history.
Look, Gamergate trolls, alt-right misogynists - they exist. They are threatened by the fact that the patriarchy - also a real thing - is slowly (at last) crumbling. In this historic process, I know what side I'm on.
Bringing Ragnarok is being written as, is intended to be, postcolonial and feminist science fiction. There are more women leads than men, and no, they aren't really concerned about romance when the end of the world is at hand. They are not all in 'healing' positions, either: they are (end up) generals, soldiers, pilots, insurgents, and strategists. Hell, by the time we're talking about the 22nd century, gender isn't even a particularly relevant term anymore, as people and intelligent machines both exist, and there are many hybrids - BioMods, colloquially, who start to play a bigger role in Book 2, and whose genders are... well, whatever they want them to be.
Most of the characters, too, are non-white and, to the degree possible, not originally western. They are mostly culturally Western, but this is presented as a legacy of colonialism and colonization (hah, mixed Commonwealth and US English again. I like both.), and not as something they like or want. Yari and Loucas are both from Puerto Rico, and no, they aren't children of poverty (well, Yari was adopted from Haiti as a child, but after that, firmly middle-class), they're children of scientists. Timur is Punjabi, was a child soldier in South Asia, but his upbringing was also solidly Indian middle class. Kim is from Jakarta, Indonesia, and is mostly (but not entirely) of Chinese descent. Patrick may be from Canada (Estonia before that), but the fact that he's married to a Canadian Forces fighter pilot will rankle the alt-right types all the same. The only white-bread character, Eryn, goes to 1944 Germany - a place and time where women weren't exactly (normally) allowed to do real political or military work.
I like multifaceted characters of complex origin who end up being fish out of water, then learn to cope. I prefer to write from the perspective of people who are, relative to their surroundings, subaltern. Part of my objective in writing this story is to reclaim the topic of war from the dominion of old white men. I use old European myths as a way to deconstruct the Christian Anglo-Saxon worldview of the past two millenia, while restoring women to their proper, traditional place in the world: coequal with men in all things.
And I like to tell a story that deals critically (I was a critical geographer, after all) colonialism, empire, and resistance against both. Which, y'know, was what Tolkien was really after, too, what with the whole 'throw the Ring of Power into the fire' plot. He was no pro-Churchill colonialist. And he too had to deal with Nazism impacting his fiction readership.
Like our grandparents and great-grandparents in the 1930's and 1940s, we live in a time of great change, but also the dogged persistence of old evils. I see Nazism as a cancer on human society, one that is always present, always a danger, but generally only rears up and gains strength, Sauron-like (or Voldemort-like, if you prefer), under certain circumstances. Probably 20% of people, across the world, hold some level of Nazi/alt-right (they boil down to the same thing, in the end) sympathies. People forget, but in the Second World War, most Americans saw the fight against Japan as more important, and not only that, a majority of them polled in approval of genocide against Japan. Many Americans were fine with Hitler, and saw in him the 'final solution' to the 'problem' of blackness. Eugenics, racism, virulent hatred of the other are deeply embedded in the DNA of America. Part of the tragedy of Trumpism is that these filth have gained a far greater voice than ever should have happened - ever would have happened if America's federal system still worked like the Founders intended.
Many people have debated whether Trump is Hitler, Mussolini, or something else - truth is, he's Hitler with an American paint job. One of the thing the weirds me out the most in the news these days is the liberal/neoliberal meme of Trump being crazy, stupid, senile, whatever. He is, but this isn't particularly relevant anymore, now that he has power. Like Hitler in the '30s, he now holds a position of authority and can't be easily removed. If he wants to launch a nuke, nothing but the military directly disobeying his orders (which I hope for, but also fear - this would effectively be a coup, and a blow against American democracy) would stop him. Impeachment is unlikely, unless leading Democrats and Republicans decide President Pence isn't simply the same basic nightmare in less Twittery-clothing. Democrats are already playing at nominating an old white dude like Joe Biden to be the shoe-in in 2020 that they thought Clinton was in 2016 (people forget how happy they were that the GOP nominated Trump!). They fundamentally misunderstand the nature of the Trumpist threat. They've forgotten how power works. Largely, because they don't personally suffer when they lose.
In 2020, you will see an election featuring two vicious primary campaigns, allegations of Russian election interference, and even higher levels of voter suppression in key states than normal. The stakes will be very high, and Trump has every incentive to fight as dirty as he can to remain in office. He'll need to double-down on his base of old white racists. He already alleged in 2016 that he wouldn't respect the outcome if it didn't go his way, so why would he do any differently in 2020? Couple this to the relentless attacks on the media, incitement of violence, allegations that the Dems and Libs are manipulating all information...
Just remember this: the idiot-in-chief can be insane, and still hold on to power, so long as the elites around him dither about playing their own power games, and trust that the mad idiot will respect the system in the end. Such a twit as Trump can literally fail his way into a position of permanent authority, and then wreak havoc according to his Constitutional powers to do so, because Congress has allowed them to accumulate in the executive branch for far too long. That's why Trump is more Hitler than anyone cares to believe - Hitler was mad, and yet able to take Germany down the path to total war and annihilation. Are America's crumbling institutions capable of withstanding such a threat? And even if Trump dies or gets impeached, will Pence - who signed onto his administration, after all - not use the massive power now in the hands of the executive branch? Remember: we live in a world full of nuclear weapons. That have never been adequately supervised or controlled as well as the Pentagon would like the world to believe...
Time will tell. But me, looking ahead and seeing great chaos and misery, I'm writing a dystopian war story for the people of my generation who have to deal with the consequences of this political disaster, which really does amount to a simmering civil war among the Baby Boomers stuck in the Sixties, who are clinging to power even as they lose the intellectual capability to wield it (if they ever had it). I'm writing a story for people who are more Antifa than alt-right, who actually believe in getting up and doing something, building things, to roll back this tide of oppression sweeping across the world - not just in the US, but all the hell over.
I am, personally and professionally, at war with Nazis and Nazism. I write to earn $ to live on, then, gods willing, accumulate surplus to invest in some kind of formal organization that can help other people have a piece of whatever success I am granted, to grow a movement capable of building something better. I'm writing a modern work that is feminist and postcolonial even at the same time it engages in world-building to power a piece of speculative fiction that I hope will be popular and last. Because we're at a point in human history when we badly need a new Axial age, new ideas, understanding, and even myths, if we're to deal with what is coming.
So here's hoping there are enough readers of progressive, feminist, postcolonial speculative fiction written by a white autistic dude, more Buddhist and Norse than Christian, to get things a-going. If that's you, well - check out Bringing Ragnarok. Post on forums. And write me some reviews!